Indie films produced during the last couple of years have elevated the entire industry. However, there have been new challenges along the way that continues to test independent filmmakers and producers.
In Canada and countries in Europe, private and public organizations funding indie films have refocused their resources to different investments. People are more inclined to bet on digital technology investment instead of indie films.
In some countries, however, it is the opposite. Indie filmmakers and producers are getting a lot of funding, sometimes from private individuals who are interested in this kind of media. This is one factor why more and more aspiring indie filmmakers are losing heart.
However, we are confident that as more promising producers go the extra mile, all of us would see more viable reasons why we should support indie films.
Marketing is an Uphill Battle
One of the biggest obstacles in the indie film industry is being unknown, especially for up and coming filmmakers, producers, and artists. Marketing is a big factor in promoting a film. Blockbuster movies can spend millions of dollars in marketing while indie films mostly rely on free marketing in social media.
This aspect mostly relies on funding and a collective effort of professionals engaged in different branches of marketing. There is also the problem of lack of experience. Most indie filmmakers can’t fully understand what their audience wants.
A Brighter Tomorrow
Despite these challenges, there are still dedicated indie filmmakers out there always prepared to give it their all and make their mark. Most of them are taking advantage of the digital age with free live streaming and media uploads.
So, wherever you are, don’t give up on your goals, contact us.